Bacolod-based call center firm expanding

BACOLOD CITY — Locally based PanAsiatic Call Centers, Inc., which is also known as PanAsiatic Solutions, plans to hire 4,000 more workers with the planned opening of its second center here early next year.

Siony T. Hijara, PanAsiatic site director and general manager, said in a recent interview here that this plan will bring the company’s total work force to 7,000.

She said positions will be open to residents of Bacolod as well as those from other cities and towns of Negros Occidental.

“We hire everybody to the ranks and promote them from the inside, so we promise them a career,” Ms. Hijara said.

PanAsiatic — which offers sales, customer care, technical support and back-office services — started operations here in 2010. By the end of last year, the company had a work force of 3,000.

Ms. Hijara said the company plans to start operations of its second center — located near its headquarters and the Bacolod Government Center in Barangay Villamonte — by February next year.

On its Web site, PanAsiatic said it has served a number of “Fortune 500 companies across the globe…”

The company said its competitive thrust has been “to fill the gap in the service market for a world-class call center operation at competitive rates.”

“You no longer need to go to the top players in the space and pay top dollar to get optimal levels of cost, quality, reliability and service,” according to its Web site.

Ms. Hijara said the company recruits under its Barangay ACHIEVE program, which channels job openings for customer service representatives and operations support staff through barangay officials who then identify possible candidates.

Since 2010, she said the company has celebrated many milestones such as partnership with the city government of Bacolod and the province of Negros Occidental, completion of its chapel, and construction of its second building. -- C. G. Samillano

source:  Businessworld